Typically a promo is marked with some variation of the following text: "Licensed for promotional use only. Promos are often distributed in plain packaging, without the text or artwork that appears on the commercial version. Promos are normally sent directly to broadcasters, such as music radio and television stations, and to tastemakers, such as DJs, music journalists, and critics, in advance of the release of commercial editions, in the hope that airplay, reviews, and other forms of exposure will result and stimulate the public's interest in the commercial release. JSTOR ( October 2020) ( Learn how and when to remove this template message)Ī promotional recording, or promo, or plug copy, is an audio or video recording distributed free, usually in order to promote a recording that is or soon will be commercially available.Unsourced material may be challenged and removed.įind sources: "Promotional recording" – news Please help improve this article by adding citations to reliable sources. This article needs additional citations for verification.
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